Stimulated by the high pollution rate in Skopje and positioning the first place in the most polluted cities in the world, we created the idea Recycle.ly. The idea is to have a market in which buyers themselves will have the opportunity to receive benefits from plastic recycling, as a tool that represents a real threat to the planet. Market, which is intended for all people, who, when applying a bottle of plastic, will have the opportunity to shop in the market and receive certain benefits. The benefits of this idea are the most important to the community such as reducing pollution through environmentally conscious people, reducing unemployment and improving the economic condition of the people, which is the main thread of progress of a society